Ensure Effective distribution infrastructure is in place with distributors to drive availability in retail outlets Put in Place effective coverage plan to ensure wins with Wholesalers
Proactively monitor each sales depot performance in terms of cost, sales and shares toward achievement of plan and efficiency of resource utilization
Ensure adequate product supply and optimum deployment of distribution fleet
Conduct regular market visits to check route coverage and competitor activity
Develop and Deploy Tactical Activation plans which includes but not limited to Monitoring In- bar activation & commando sales
Strategic Support:
Provide support for RBMs to ensure achievement of sales goals and objectives
Execute sales promotional programmes on behalf of the RBM
Ensure brand visibility to promote sales by liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the Area
Reporting
Generate and analyze sales report
Provide periodic feedback to sales and marketing team on branch key performance issues
Coaching & Mentoring:
RDM and RDE Trade accompaniment to identify Selling Skill Gap
Establish and ensure that all sales administration procedures are adhered too
Stock Maintenance:
Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Area in order to meet the sales delivery schedules